Our Vision and Mission
At Windmill Casinos, our goal is to make the online casino world in Australia transparent, fair, and—above all—safe. Gambling online should be about fun, not frustration or risk, and we’re committed to showing you which casinos genuinely have your back.
Our vision: To be the most trusted, genuinely independent online casino review hub for Australians.
Our mission: We investigate, review, and recommend only those online casinos that meet our strict standards. We want every Aussie to have the tools and knowledge to play responsibly and enjoyably, with real transparency around operators and their offerings.
“A good casino review should be as honest as a friend—and just as ready to call out a bad bet.”
Our Story
Windmill Casinos was founded in March 2023, after I (Mitchell Thompson) spent years frustrated by the lack of honest, transparent voices in the Australian online casino space. Fresh out of QUT and after working at Casino.org and Better Collective, I wanted to build something that truly put players first.
- March 2023: Windmill Casinos launches from my apartment in New Farm, Brisbane.
- August 2023: Hit 50,000 monthly readers and publish our 100th in-depth casino review.
- April 2024: Move to our first office in the heart of Brisbane CBD.
- July 2025: Windmill Casinos surpasses 200,000 monthly users.
Why “Windmill”?
We chose the name “Windmill Casinos” because a windmill is a classic symbol of transparency and honest work. Just as windmills harness natural power out in the open, we believe in harnessing and sharing information with absolute clarity and integrity. Plus, windmills are iconic both in old Aussie wheatbelt towns and across some of the world’s gambling capitals. It’s a nod to both local roots and global reach.
Who We Serve
Our site is designed for:
- Everyday Aussies looking for fair, fun places to play pokies or table games.
- Casino veterans who demand detailed breakdowns and fresh bonuses.
- Industry professionals looking for market insights and compliance updates.
- Players seeking help with responsible gambling or dispute resolution.
Our Services & Advantages
Here’s what sets us apart:
What We Offer
- Casino Reviews: Hands-on, deeply tested reviews for every operator we list.
- Live Bonus Alerts: Real-time promo tracking and updates, including exclusive offers.
- Game Guides: Expert guides on pokies, blackjack, roulette, and more.
- Safety Audits: We run operator reputation and fairness checks you won’t find elsewhere.
- Crypto Insights: Detailed guidance for using Bitcoin, ETH, and Aussie-friendly digital wallets.
Our Advantages
- Totally Independent: We never list casinos we wouldn’t use ourselves.
- Local Knowledge: Our HQ and testers are all based in Australia. We get Aussie gamblers.
- Responsible Gambling Advocates: Certified via Gambling Harm Minimisation.
- Multilingual Support: Our site and recommendations are available in plain English, plus Tagalog, Mandarin, and Hindi.
Our Social Commitments and Trust Factors
- Fully compliant with Australian advertising and player-protection rules (acma.gov.au).
- Staff trained and certified in responsible gambling education.
- Members of Interactive Gambling Association.
- Support links to Gambling Help Online on every page.
- Strong privacy policy—your data never sold or shared.
Company Growth Timeline
| Date | Milestone |
|---|---|
| Mar 2023 | Windmill Casinos goes live |
| Aug 2023 | 50,000 readers, 100th review |
| Jan 2024 | Hired first full-time content editor |
| Apr 2024 | Moved into Edward St, Brisbane HQ |
| Dec 2024 | Launched crowd-sourced casino ranking platform |
| Jul 2025 | Reached 200,000 monthly users; expanded to crypto reviews |
Editorial Policy
- Zero tolerance for fake reviews. All content is written by our Australian-based team—no AI-generated fluff, no bought opinions.
- Testing process: Every casino is played and assessed for at least 10 hours before review.
- Transparency: If we earn commissions, it’s always clearly marked and never affects our casino rankings.
- Dispute handling: We investigate every complaint submitted by our readers, liaise directly with casino representatives, and always follow up.
- Continuous education: Team members regularly attend iGaming conferences, like iGB Affiliate and SBC Summit.
Reviews and Recommendations
Our reviews break down:
- Game selection (including Aussie pokies and live dealer tables)
- Bonus clarity (real wagering requirements, maximum wins, and what’s worth your deposit)
- Withdrawal speeds (we test and time every payout, every time)
- Customer support (we try contact channels at odd hours, not just 9-to-5)
- Crypto & fintech usability (we test with AUD and all listed digital options)
Example Quote:
“If it takes more than three days to see a withdrawal, we don’t recommend it—simple as that.”
Meet The Team
Our squad combines decades of hands-on iGaming experience:
| Name | Role | Background |
|---|---|---|
| Mitchell Thompson | Founder & Lead Reviewer | Former Casino.org, Better Collective, AskGamblers; Bachelor of Communication from QUT |
| Emma Riddell | Head of Content & Responsible Gaming | Cert. Gambling Harm Minimisation, ex-Queensland Health |
| Daniel Lee | Technology Lead | Blockchain expert, QUT alumnus, responsible for AI-powered bonus tracking |
| Priya Patel | Casino Tester & Community Manager | Ex-CasinoGuru, fluent in Hindi & English, manages user reviews and feedback |
| Hugo Williams | Senior Analyst | Compliance background, previously with acma.gov.au |
All casinos are reviewed and play-tested by me and the core editorial team for real money (not demo credits!) so you know you’re getting the true Aussie player experience.
At Windmill Casinos, we believe in clear air and clear answers. If you want to play for real, start here—with people who actually care if you win.